According to an article called “creating product buzz” published on the Newsweek magazine this week it’s happening in Japan. Most of the commercial firms in Japan now are recognizing the value of blogs in promoting their products. The Central Railway Company in Japan for example invited the bloggers to a press preview on Japan’s newest bullet train. As a result those bloggers wrote about the train and it was a good publicity for the company.
Nissan Motor (Japan) invited about 100 popular bloggers for the launch of its new car, skyline. Also, there are so many high tech gadgets, game software and beauty products companies who have begun to reach out to bloggers in the hope that they’ll promote products.
During the last century we have witnessed how TV advertising rapidly took share away from radio, and how free-to-air TV has lost its share to pay TV.
The question is, could using the blogs as a marketing tool outpace e-mail, TV and magazine marketing on the near future and lead the companies to shift their marketing spending?
Let’s wait and see.
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